INDIE EDUTAINMENT MARKETING
MOVIE ARTICLESTable of Contents
GAME ARTICLESTable of Contents
Production Marketing Services offered by Movie Industry Marketing
Unit Photography/Production Stills -- Movie Industry Marketing provides on-set photography services to capture the many kinds of images that will be needed for media, posters, your web site, merchandising and historical collectibles. Quality photography taken on-set saves you lots of future make-do photography costs, is a requirement for distribution, and adds opportunities for additional profit center products.
Production is the Birthplace of Marketing Magic
Concentration by everyone involved in the movie project takes precedence. Some sets are hectic, some almost a spiritual experience (i.e., Clint Eastwood is famous for his quiet sets). It's a given that the director's team is overwhelmed with photography, sound, lighting, actors, and script management. Marketing frequently is the last thing on their minds...
However, production opportunities provide the most fertile material for the soon-to-be-successful producer! A creative, profit-motivated producer understands the power of planning marketing moments into the production schedule. Those gems include:
Unit photography of key scenes and key talent
Unit publicity in which the publicist interviews key players on the team
Behind the scenes stories told with video and still photos
Gathering "thank you" lists, credits and acknowledgments
Giving key investors and distributors short tours of the set to meet the team
Some directors will probably complain...but if well planned and respectfully implemented, production marketing functions can DOUBLE the marketability of a project...and you can take that to the bank!
Movie Industry Marketing teams help implement respectful solutions to on-set marketing. You'll be ahead of the competition if you plan ahead for launch and distribution marcom that is birthed during the passion and creativity of production.
Call us at 310-827-2510 for a plan and estimate for unit photography, unit publicity and follow-up marketing materials.
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GREEN NOTE: If you produce environmental media, or use environmentally friendly production techniques, you're invited to add your free listing to Solutions For Green Directory