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LeapFrog News and Marketing Insights

LeapFrog Enterprises -- EMERYVILLE, Calif. -- a leading vendor of technology-based learning products, is an active supporter of the industry events such as the Annual Scripps National Spelling Bee and the Education Arcade conference. (

LeapFrog sponsors events such as the Scripps National Spelling Bee to promote a fun and challenging program that enriches student learning and celebrates academic achievement. The company is a natural fit with the Spelling Bee as LeapFrog is dedicated to inspiring the pursuit of learning and helping to unlock the learning potential within every child. Our products are used by millions of children in both homes and schools to enhance reading, writing, spelling, math, foreign languages and other subjects.

Spelling is Key Component of LeapFrog Products LeapFrog's product portfolio is designed to assist children in learning key subjects and core curriculum for pre-kindergarten through eighth grade. Based on input from its educational advisory board, many of the LeapFrog products include a strong focus on the development and mastery of fundamental spelling and vocabulary skills. For instance, LeapFrog's award-winning LeapPad learning platform offers more than 60 different LeapPad books that come to life for the child with a magic pen that can read and spell the words out loud.

Another award-winning learning product from LeapFrog is the iQuestTM Handheld -- a fun way for students to learn core school subjects based on over 260 of the most commonly used textbooks and a great way to practice vocabulary words with a 75,000-word Merriam-Webster Dictionary cartridge. LeapFrog's new FLYTM pentop computer, available this fall, will offer a special spelling homework program to allow children to practice their weekly spelling words from school, or to just play favorite spelling games such as hangman and word scramble.

Additionally, LeapFrog's SchoolHouse division offers award-winning assessment and curriculum content developed with innovative technology to excite children about learning at a young age. These personal learning tools (PLTs) offered by SchoolHouse include The Literacy Center and Ready, Set, LeapTM! programs. Both learning platforms feature the LeapMatTM Learning Surface, the LeapDeskTM Workstation and LeapPad ® PLT and its accompanying interactive books. The LeapMat Learning Surface, designed for use in pre-kindergarten to second grade classrooms, incorporates touch, sight, and sound to teach children letter-name recognition, letter-sound association, and spelling of three-letter words. The LeapDesk Workstation delivers explicit instruction in letter recognition, phonics, phonemic awareness, and word concepts. LeapPad PLTs and their accompanying interactive books help students increase their vocabulary, sound out unknown words, and provide unlimited reading and spelling practice.

About LeapFrog

LeapFrog Enterprises, Inc. (NYSE: LF) is a leading designer, developer and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California. LeapFrog has developed a family of learning platforms that come to life with more than 100 interactive software titles, covering important subjects such as phonics, reading, writing, math, music, geography, social studies, spelling, vocabulary and science. In addition, the company has created more than 35 stand-alone educational products for children from birth to 16 years.

LeapFrog's award-winning U.S. consumer products are available in six languages at major retailers in more than 25 countries around the world. The LeapFrog SchoolHouse-curriculum programs are currently in classrooms across the U.S. with over 200 interactive books and over 450 skill cards representing more than 6,000 pages of educational content. LeapFrog SchoolHouseTM products have won numerous awards from the education industry, including the Golden Lamp Award and Distinguished Achievement Award from the Association of Educational Publishers, the Award of Excellence from Technology & Learning magazine and the Teacher's Choice Award from Learning magazine.

LEAPFROG, LEAPPAD, FLY, READY SET LEAP, LEAP MAT, LEAP DESK and IQUEST are trademarks or registered trademarks of LeapFrog Enterprises, Inc. ©2005 LeapFrog Enterprises, Inc.

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