MOVIE INDUSTRY MARKETING

INDIE EDUTAINMENT MARKETING
Market Your Creative Product
with Strategic Content, Promotion & Sales Strategy.


MOVIE ARTICLES

Table of Contents

Case Studies

Family & Kids

Distribution Tips

Select Genre Distributors

Marketing Articles

Trends in Movie Marketing

Our Marketing Services

Company Info

GAME ARTICLES

Table of Contents

Serious Games

Educational Technologies

General Gaming


Our YouTube Channel

Company Info

ABOUT US

PRIVACY

HOME

Do you hold screenings? Or Game Tests? Or casting calls? Or group meetings? SureToMeet.com offers free and low-cost promotion tools for indie production and promotion.

Send Production Notices
Build Team Profiles
Promote Screenings
Build Mailing List
Organize Your Groups
Social Networking
Powerful Buzz-maker!
Free basic services with affordable event registration ... for revenue-generating events!

HOW TO ARTICLE:
Host a Successful Screening.

SureToMeet.com

Social Networking Event Promotion


Wisdom of the crowd -- our crowd! Add your wisdom and get immediate feedback.

SURVEY

Where's the BEEF? What's HOT? Who's COOL?

Inspiration
Thrills
Comfort
Shocking realism
Good humor
Romance
Big tent chills
Creativity!
Explore the 4Ps to discover the secret powers of P!

Cinderella is Sprinkled with Pixie Dust!

Buena Vista is pulling out the plastic stops for their launch of "Cinderella" with 250 new movie-themed products!

Can you say "merchandising"?

A pricessn' ransom of related products from themed clothing, toys, home products and stationery, cereal, bandages and even a themed child-safety seat promotion in conjunction with our very own dear government are being whipped up as though a magic want were at work.

And these aren't necessarily trinkets and trash. Consider a signature Swarovski choker. How about a light-up frock? This is the largest universe of new products Disney has ever launched with a DVD release.

And it's not even a new movie! I guess it's a new generation of hungry rags to riches dreamers. "Cinderella" made its last theatrical appearance in 1987, and was released on VHS in 1995. The new disc set features digitally restored audio and video and of course, a generous sprinkling of bonus features.

Now we move into the real world of the unreal. A visit with a fashion designer. An interview with a real life princess, and a video trip to the magical world of where else -- Hollywood!

And then there are the marketing tie-ins. "Extgreme Home Makeover" is creating the ultimate princess room. And ancillary products include a "paint inspiration card' so you can match your little princess' color scheme the easy way -- with the magic wand of merchandising, you see.

Buy what does Joe Namath and ESPN have to do with the Cinerella story? Is this taking marketing tie-ins a bit too far? Was Cinderella an athelete? Hmmm, I guess when I think real hard, I have to admit that running with one shoe is a real feat of atheletic talent.

Do I sound just a bit cynical? Sorry, the pixie dust hasn't reached my house yet! I grew up surrounded by brothers and have a son -- no daughters...so the magic of Cinderella just never quite did its magic on me. Mothers and fathers of daughters, please forgive my jaded upbringing in the world of make believe! :-)

Subscribe to "Idea Packaging" newsletter or call for marketing services.

Email: Call 310-827-2510


Join the discussion on LinkedIn...Serious Game Development

Linked In Serious Game Development

B2B | Job Certifications | Alternative Energy | Climate Change | Events | Green Directory | LED Lights | Remodeling | Sensors | Sustainable |
CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Events | Marketing | Japan | Privacy Policy
Copyright 2005 - 2020 Carolyn Allen

GREEN NOTE: If you produce environmental media, or use environmentally friendly production techniques, you're invited to add your free listing to Solutions For Green Directory