Television Goes High Def...and 3-D, Well...Maybe

3-D... Not So Much

Surprisingly, awareness was higher in the 34-55 demographic. Well, maybe not -- these families and young Boomers like snuggling down at home with their favorite TV shows. Only 5% of consumers said they had plans to buy a 3-D set within the next two years.

"What's driving that is the economy and the appliances needed [e.g., special glasses] needed for the experience to be rich," Robert Clark, senior vice president of ORC's Technology Market Insights practice, tells Marketing Daily. "What consumers seem to be saying is the H-D experience is acceptable enough."

Bring on the Sports!

The surveyors also asked consumers which brands were synonymous with quality. By a wide majority, consumers selected Sony, cited by 43% of the survey respondents. The next-highest, cited by only 11% of the respondents, was Samsung.

Behind Sony and Samsung, 5% cited Panasonic as a brand synonymous with quality, 4% cited Vizio and 3% cited LG. Toshiba, RCA and Sharp were cited by 2%, while only 1% of consumers cited Magnavox, Mitsubishi, JVC and Zenith.