MOVIE INDUSTRY MARKETING

INDIE EDUTAINMENT MARKETING
Market Your Creative Product
with Strategic Content, Promotion & Sales Strategy.


MOVIE ARTICLES

Table of Contents

Case Studies

Family & Kids

Distribution Tips

Select Genre Distributors

Marketing Articles

Trends in Movie Marketing

Our Marketing Services

Company Info

GAME ARTICLES

Table of Contents

Serious Games

Educational Technologies

General Gaming


Our YouTube Channel

Company Info

ABOUT US

PRIVACY

HOME

Do you hold screenings? Or Game Tests? Or casting calls? Or group meetings? SureToMeet.com offers free and low-cost promotion tools for indie production and promotion.

Send Production Notices
Build Team Profiles
Promote Screenings
Build Mailing List
Organize Your Groups
Social Networking
Powerful Buzz-maker!
Free basic services with affordable event registration ... for revenue-generating events!

HOW TO ARTICLE:
Host a Successful Screening.

SureToMeet.com

Social Networking Event Promotion


Wisdom of the crowd -- our crowd! Add your wisdom and get immediate feedback.

SURVEY

Where's the BEEF? What's HOT? Who's COOL?

Inspiration
Thrills
Comfort
Shocking realism
Good humor
Romance
Big tent chills
Creativity!
Explore the 4Ps to discover the secret powers of P!

Immersive Technology for Training, Meetings and Events

Research is beginning to track the effectiveness and ROI of immersive online technology. The marketplace is thriving with 95% of 2009 survey respondents reporting some level of success with their immersive technology deployments in government, non-profits and even corporations. But they also focused on non-financial benefits.

The top motivations for investment in this area in 2008 /1Q 2009 were enabling people in disparate locations to spend time together, increased innovation, and cost savings or avoidance — with each reported as at least somewhat important by the vast majority of respondents. Unsurprisingly, early implementers are choosing the simplest use cases first. Learning and training (80%, or 53 of 66 respondents) and meetings (76%, or 50 of 66) were the most common. Using immersive technology for internal meetings was more prevalent than using it for external meetings.

Immersive technology won out over a variety of alternatives primarily due to low cost and the increased engagement it delivers. The leading alternatives were Web conferencing and in-person meetings, followed by phone calls. Nearly 60% of respondents (38 of 66) indicated that immersive technology was less expensive than alternatives, and 11% (7 of 66) reported that it was more expensive. SOURCE: PDF: ThinkBalm, Immersive Internet Analysis report series, Issue #2 by Erica Driver and Sam Driver, Principals of ThinkBalm. May 26, 2009

Immersive Internet: "A collection of emerging technologies combined with a social culture that has roots in video games and virtual worlds." ThinkBalm
Analysis of work-related use of the Immersive Internet shows that applications are in the early adopter phase. Practitioners and the technology vendors who serve them must still "cross the chasm" and solve a number of issues -- some technological, such as inadequate end user hardware and corporate security concerns -- and others social, such as raising awareness and providing training.

Understanding business value is still an issue that pioneers are trying to get their arms around.

Practitioners are using a variety of metrics to determine the success of their projects:

  • Improved employee productivity. Seventy two percent of survey respondents (46 of 64) rated improvement in employee productivity through their organization's immersive technology.

  • Increased revenue. One third of survey respondents (21 of 64) reported that increased revenue from new sources, and 44% (28 out of 64) said increased revenue from existing products and services, were benefits at least "somewhat important" deployments in 2008/1Q 2009 as at least "somewhat important".

  • Increased employee retention rates. Kelly Services has a stated philosophy that people who are more engaged in the company culture are more engaged in work. People who aren’t immersed in corporate culture are more likely to leave. Kelly Services is turning to immersive technology to increase employee retention rates by creating virtual places where distributed workers can meet and build connections.

  • Improved counseling outcomes. One agency is comparing a control group with an immersive environment.

    Pioneers state that virtual events cost less than physical events. Microsoft, demonstrated that per-attendee cost of a developer conference reduced costs by more than a factor of 100 by reducing travel and venue costs.

    Machinima costs much less to produce than traditional videos. Several survey respondents and interview participants listed machinima creation as one of their organization’s uses of immersive technology -- machinima is a collaborative effort to create a space in which people from around the world can inhabit and enhance one another's ideas.

    Some training and corporate groups are getting into the immersive technology game early to gain valuable experience with an emerging technology they believe will result in a competitive advantage.

    Migrating delivery of intellectual property to an immersive environment can expand access to new sources market niches ... and revenue while providing a significant competitive advantage. By removing the need for people to be in the same place at the same time, face to face training organizations can fundamentally change their business model.

    Low Hanging Fruit of Applications for Immersive Technology

    • Learning and training
    • Meetings
    • Conferences
    And a typical adoption path is to start with relatively inexpensive solutions to strategic challenges -- create a library of digital assets and develop a pool of experience, and then leverage the assets and experience to solve larger, more complex challenges.

    Leading Alternatives to Immersive Technologies

  • Web conferencing
  • Face to face meetings
  • Video conferencing Other options include technologies such as document repositories (ie, Google Docs) and wiki or blog, web-based team workspaces, social networking software instant messaging, telepresence and unified communications.

    The three top ranked alternatives provide a higher level of engagement than a simple phone or conference call or instant message conversation.

    The benefits of immersive environments include collaboration and communication with shared context and experience, presence awareness and a voice channel. Those communication capabilities foster creative problem solving more rapidly than disjointed communications.

    Additional Capabilities of Immersive Environments

    Traveling to a job site or distant "set" can be costly in time, energy and budgets. Creating complex stage sets for repeat use, or for large numbers of people can be very cost effective, especially when key visual elements can be included. Sometimes those elements would not even be possible with on-site visits -- such as a deep sea dive, or traveling through an industrial piping system.

    These online meetings can also bring together people who would have no other means of meeting. Connections can be made among construction companies, government program staffers civil engineers -- as well as top level executives and front line workers who might not feel comfortable in the real world, but with non-intimidating avatars, can meet more productively.

    Even access to transportation can be a hindrance for some kinds of counseling or training services. By visitng client homes virtually, services can be delivered for outpatient services with less hassle and more cost effectively.

    Effective training for high-risk, low-frequency tasks can be a highly valued crisis management advantage. Oil refineries, or other intensive industrial situations or even war zones can be provided to sharpen skills, add performance best practices and build teamwork for real world tasks.

    Cost of Early Immersive Technology Projects

    Fifty six percent of the survey respondents said their organization spent less than $25,000 with 45% spending less than $10,000.

    Some spent nothing -- relying on volunteers and free software. As you can imagine, those tended to be very simple applications.

    But pilot projects that use a public virtual world -- such as Second Life -- can be relatively inexpensive.

    Innovative projects also tend to elicit volunteer or off the clock programming time ... and later projects will no longer garner these "free" resources, with more realistic budgets.

    Overcoming Technology Hurdles

    Deployment of adequate hardware for end users is the key barrier that must be solved. Other issues include security problems, single sign-on, and the fact that home computers are often more powerful than office computers!

    The learning curve is also a challenge -- both for creating content and learning from it.

    Getting IT support and alignment can be a challenge.

    Convincing end users that the technology is beneficial and easy to use is another hurdle. Resistance to change is widespread.

    And when you succeed, keeping pace with demand can also be a challenge!

    The report provides a list of recommendations that can help plan and implement immersive technology programs. The authors also provide a list of additional research reports that will help you plan and manage your first immersive technology projects.

    SOURCE:


    Join the discussion on LinkedIn...Serious Game Development

    Linked In Serious Game Development

    B2B | Job Certifications | Alternative Energy | Climate Change | Events | Green Directory | LED Lights | Remodeling | Sensors | Sustainable |
    CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Events | Marketing | Japan | Privacy Policy
    Copyright 2005 - 2020 Carolyn Allen

    GREEN NOTE: If you produce environmental media, or use environmentally friendly production techniques, you're invited to add your free listing to Solutions For Green Directory