MOVIE INDUSTRY MARKETING

INDIE EDUTAINMENT MARKETING
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Serious Game Methods

Serious games aren't just about video gaming -- they are about learning and experiencing alternatives in a "playful" way. Some of the techniques used to flesh out experience in a game environment include:

  1. Board Games
  2. Mini Online Serious Games Integrated Into eLearning
  3. 2D Serious Games
  4. 3D Serious Games
  5. Serious Games Engines
  6. Avatars
  7. Simulating Environments in Virtual Worlds

Samples of Serious Games

Many serious games are privately developed in these early days of the genre. The military complex has been the most active segment of serious gaming, but education and the corporate world are rapidly getting interested in training opportunities that can be deployed 24/7 with computer-based and online gaming. A few examples include:
  • USAFunds Life Skills budget game
  • V Tech Data's Code of Ethics Game
  • 3D Racetrack developed by Sealund & Assoc.

Serious Gaming Resources

  • "Got Game...How the Gamer Generation Is Reshaping Business Forever" John C. Beck and Mitchell Wade
  • "Don't Bother Me Mom--I'm Learning" Marc Prensky
  • "Digital Game-Based Learning" Marc Prensky
  • "Computer Games and Team and Individual Learning" Harold F. O'Neil and Ray S. Perez
  • Barbara Sealund, Sealund & Associates, www.sealund.com