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"IDEA Packaging"
Tips and Promotions for Entertainment Products.
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The 4Ps of Movie Industry Marketing
These articles cover the basics of independent edutainment marketing: Product. Price. Place. and Promotion. By working these four strategies into your production and/or distribution company, you'll put a success structure to work for you and build a real company with value.
The Movie as Product:
A Marketing Attitude for Digital Cinema (Part 1 of 4)
Series of 4 articles that relate the 4Ps of marketing specifically to movie industry marketing. Part 1: The Movie Product
Movie Price:
A Marketing Attitude for Digital Cinema (Part 2 of 4)
PRICING: The 4Ps of marketing applied to movie industry marketing. A Marketing Attitude for Digital Cinema (Part 2 of 4)
The PLACE of Movies:
A Marketing Attitude for Digital Cinema (Part 3 of 4)
Where and how do your prospects find (and use) your products? That's marketing PLACE. (Part 3 of 4)
Movie Promotion:
A Marketing Attitude for Digital Cinema (Part 4 of 4)
Movie Promotion: How to create and tell your special story. (Part 4 of 4)
Movie Industry Newsletter: Idea Packaging
Movie Industry Marketing newsletter for producers, distributors, directors, writer/directors, writer/producers and project packagers.
Trends in Movie Making
Indie trends in new formats, distribution method and buzz generation. Trends generate opportunities for creativity and revenue!
CASE STUDIES and Interviews with Filmmakers
Here are inside stories that can help you find tried and true marketing methods to craft your own unique movie marketing plan.
Check out the Articles section for more marketing tips and techniques.
BOOKSHELF & TOOLS FOR FILM & VIDEO
Browse our personal recommendations of books and software for indie producers, distributors and marketers. These practical how-to books will help you market your creative products and services.
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MUSIC MAGIC
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A character-driven family story about teens, music, and nature (of course)! A fast-paced, quick read, perfect for an indie film! Script is available! :-)
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SPONSOR
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HOW TO ARTICLE:
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Wisdom of the crowd -- our crowd! Add your wisdom and get immediate feedback.
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