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Sundance Channel GREEN - the first environmental TV proramming channel

With Sundance Channel GREEN, Sundance Channel becomes the first television network in the United States to establish a significant, regularly-scheduled programming destination dedicated entirely to the environment.

Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, uncompromising and irreverent, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries, shorts and original programs, all unedited and commercial free. Launched in 1996, Sundance Channel is a venture of NBC Universal, Showtime Networks Inc. and Robert Redford. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression.

Said Redford, one of the country’s leading environmental activists and the founder of Sundance Channel: "Once in awhile forces converge and affect social change. For some, this can be unsettling, for others, a time for optimism and new opportunity. For Sundance Channel, this is one of those times. SUNDANCE CHANNEL GREEN is a new initiative and a chance to play some part in making a difference in the world."

In addition to Redford, a number of public figures have expressed their support for the establishment of SUNDANCE CHANNEL GREEN, including Robert F. Kennedy, Jr., Senior Attorney for the Natural Resources Defense Council (NRDC) and President of the Waterkeeper Alliance, actor Leonardo DiCaprio, member of the NRDC Board of Directors and widely acknowledged environmental advocate, and actress Cameron Diaz, a leading environmental activist of her generation.

"The issue of environmental sustainability is gaining tremendous traction in the marketplace” said David Refkin, Director of Sustainable Development for Time Inc. "As consumers begin to weigh the environmental impact of the decisions they make in daily life, they will look for proven, credible sources of information to guide their decision-making. It is essential that consumers have that resource available on the TV dial and now, Sundance Channel will fill that need."

Roger Keating, President of Time Warner Cable’s Los Angeles Division said "This is the right time for this idea. Time Warner Cable L.A. looks forward to the arrival of SUNDANCE CHANNEL GREEN."

The destination is designed to be both informative and entertaining, with an emphasis on information, practical advice and community building. SUNDANCE CHANNEL GREEN will feature a number of high-profile hosts, each of whom will serve as a knowledgeable guide to the evening’s line-up, and the world of "green" in general.

SUNDANCE CHANNEL GREEN will further extend to the Channel’s website, sundancechannel.com through a portal, called ECO-MMUNITY. This initiative will seek to foster the growth of a robust online community by providing a unique forum for eco-minded consumers, companies and organizations to interact, share ideas and, create initiatives for change.

Plans are also underway to make SUNDANCE CHANNEL GREEN programming available via digital platforms such as video-on-demand, online, download-to-own and wireless. Specific green-related content will also be produced and acquired for these platforms, including short films, behind-the-scenes or making-of footage, and exclusive extended footage.

Sundance Channel’s website address is www.sundancechannel.com.


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